What does the emblem mean. Graphic design terminology: what is an emblem? What is depicted on the state emblem of Russia: a double-headed eagle

Each car company has its own logo. In general, all car emblems are of artistic value. But not all logos are stunning and beautiful. We have selected for you the best car company logos in the global car market, and we also offer you a short story about what they mean.

We have included the most beautiful car emblems in our list and intentionally did not talk about the usual and simple logos of car companies. For example, Toyota's famous oval emblem, despite its simplicity, does not inspire or impress. The same goes for the logo of a popular auto brand.

The thing is not only in their graphic design (here everything is just fine with this), but in what these emblems mean. After all, you must admit, in addition to the style of the emblem, it is much more interesting to find out what the logo of a car company means. And the more mysterious and interesting the origin of the emblem of automotive brands, the more interesting and valuable the logo. That is why we have not included many popular brands in our list, which, despite the interesting style of the emblems, have a not very exciting story of their origin.

Recall that we previously published our . We would like to note that the previous rating was based purely on the visual advantage of individual car emblems.

Here is our list of the best car brand logos.

10. Mitsubishi

Let's start with the aggressive car logo of the Japanese automaker Mitsubishi. The company is currently experiencing major financial problems.

We hope that after the merger with the company, it will get a second wind in the market and will not leave the market, as a huge number of good brands have done in the long history of the automotive industry.

Recall that at the moment, Mitsubishi in its lineup does not even have a mid-size sedan.

It also recently became known that the company abandoned the development of a new generation of the Pajero SUV. Including the Japanese brand is losing its share of the entire global car market. The reason is a drop in demand for Mitsubishi products, due to the low quality of cars produced for last years.

But, despite the fact that Mitsubishi is currently in decline, this does not mean that this Japanese brand does not deserve respect. After all, the company has been producing amazing cars for a long time, which were successful all over the world.

It also has one of the most attractive logos, which is designed ingeniously simple. Do you know that a brand's graphic emblem is associated with its name? Here is the decryption:

"Mitsu"in Japanese means" 3 (three)". "hishi (菱山 ) means "water chestnut" (Asian plant with diamond-shaped leaves). Usually the Japanese when pronouncing or writing the word " hishi (菱山 ) use it to denote rhombuses or diamond-shaped facets. The full combination of two words company name Mitsubishi means " 3 (three) diamonds", which is reflected directly on the logo.

The diamonds were not chosen randomly. Diamond for the Japanese is a symbol of quality and reliability. At Mitsubishi, the brand was created to produce quality and reliable vehicles, as well as to provide high-quality products and services in compliance with strict ethical standards. But the logo has an even more amazing story. You can read more about this.

9 Aston Martin

Another of the most stunning logos belongs to the company. But a brand that creates expensive premium and exclusive British cars cannot have another emblem.

The Aston Martin emblem, according to many designers, elegantly emphasizes the exclusivity of the products. Some artists consider the logo of this company the most successful in the history of the automotive industry.

The whole highlight of the emblem is in the open wings, which are drawn on the logo. The wings stand for the "speed and flight" that Aston Martin cars can give.

8 Citroen

The French company deserves credit for their eye-catching logo. But the Citroën emblem not only has graphic value, but also has an interesting long history of its origin.

Firstly, the two Citroën badges mean "chevron" - a graphic sign consisting of two segments connected to each other at an angle (the segments look like the letter of the Latin alphabet "V").

Chevron is used in architecture to describe the elements of building structures, in army insignia ranks, in heraldry, as an element of coats of arms or flags. What does Citroën have to do with it, you ask?

The fact is that the founder of the company, Andre Citroen, during a visit to the Polish plant that produced gears, noticed the innovative solutions of the plant's engineers when designing manufactured components.

The innovation was that the designers, in order to compensate for the axial force of the produced gears, decided to equip them with a relief "V"-shaped pattern. This made it possible to improve the efficiency of the gears several times. This technology inspired the founder of Citroën so much that he decided to transfer the V-shaped profile of the gears to the logo of his company.

7 Subaru

Subaru is the most famous brand in the rally racing world. Also, the Japanese brand has been producing only all-wheel drive vehicles for a long time. But besides this, the Japanese brand also has an interesting neat logo. Do you know what the blinking emblem means?

If you are not an amateur astronomer, then you are unlikely to know what the logo of the Japanese brand means.

In fact, the Subaru emblem depicts the stars of the Pleiades, which are in the constellation of Taurus.

Why did Subaru take this particular group of stars into space?

Everything is very simple. Translated from Japanese Subaru" (スバル ) refers to the Pleiades group of very bright stars, which astronomers have discovered in space in the constellation Taurus. So the name of the company was in honor of this cluster of stars in deep space. Naturally, the logo also carries this information.

6.Volkswagen

For those who are not familiar with the history of Volkswagen, the history of the car brand logo may not be known. After all, the history of the brand is directly rooted in Nazi Germany. Recall that in the mid-1930s of the last century, Hitler dreamed that he was supposed to mobilize the population of the Reich. As a result, Hitler ordered the creation of a "people's car", which was supposed to cost no more than 1000 German marks.

Ultimately, at the request of Hitler, Volkswagen was created. The first model was the legendary Beetle (VW Beetle), which became the first "people's car" in Germany.

Fortunately, after our country liberated the world from Hitler and fascism, having won the Great Patriotic War, Volkswagen managed to stay on the world market.

Despite the dark past of the company, the brand's car logo is one of the most stunning.

The logo has two Latin letters - "V" and "W", which are taken from the name of the company. Translated from German Volkswagen" means "people's car". Despite its simplicity, the emblem of the German company VW looks mysterious and stylish.

5 Mazda

Now let's look at the emblem of another Japanese car brand. The company logo is both simple and intriguing. Obviously, the logo is a stylized Latin letter "M". Also, if you look closely, instead of the letter "M" you can see some resemblance to a blooming tulip.

If you look closely at the Mazda emblem, then someone with a good imagination will notice a soaring bird in the sky with wings wide open. We have no doubt that each of you will notice something else mysterious and unusual in the Mazda logo.

Mazda specifically does not disclose the exact designation of the emblem, as this allows people to see their hidden signs in the logo.

Perhaps the letter "M" means the first letter of the name of the founder of the company Zujiro Matsuda.

The company name has a different origin. According to official information, " Mazda The company was named after the Zoroastrian God of Life, Ahura Mazda.

4 Porsche

Porsche is one of the most prestigious car brands in the world. Regardless of the model (starting from crossover and ending with coupe), there are millions of fans of this brand of cars around the world.

The only negative is the cost of Porsche cars. Naturally, exclusive cars should have a stunning logo, which is unrealistic to decipher without knowledge of history.

The Porsche emblem is a hybrid of different symbols.

So in the center of the emblem is the coat of arms of the city of Stuttgart, Germany, where the company's headquarters are located.

Also on the emblem you can see black stripes and deer antlers, which mean the heraldic symbol of the Kingdom of Württemberg, which existed in Germany from 1806 to 1918.

3 Alfa Romeo

Another automaker that has a beautiful logo is the company.

Like the emblem of the Porsche company, the logo of the Italian brand consists of heraldic symbols.

For example, the red cross on the emblem means the city of Milan, which is the home of the company.

As for the crowned snake, this is the family coat of arms of an aristocratic family from Italy, who lived in the Republic of Pisa in the middle of the 12th century. Judging by the coat of arms, many of this family were close to the royal people.

2. Audi

The Audi logo is one of the most elegant in the automotive world. Although it is worth noting that due to the brand's turbulent history, this emblem is the most difficult to decipher and explain.

The Audi logo consists of four interlaced rings. Each ring means a separate brand that was part of a group of companies (now defunct). Recall that the Auto Union group of companies included the following brands: Horch, Wanderer, DKW and Audi.

Why Auto Union chose rings woven together as a logo is very difficult to explain without delving into the history of the company. Initially, under each ring was the designation of the brand of each company.

Subsequently, it was decided to simplify the logo by removing the name of the companies.

Why was Audi part of the Auto Union group? The thing is that in the 30s of the last century, difficult times came for Audi. Therefore, in order to survive in the global economic crisis of those years, the company had to team up with its competitors.

1. BMW

And finally, we come to the most amazing car logo. Undoubtedly, it is the BMW logo. This company is a German luxury car manufacturer. According to experts and designers, the BMW emblem is the most beautiful in the world. That is why the BMW logo is the most recognizable in the world. Even small children recognize him.

The round emblem of BMW has several semantic meanings. So, on the one hand, this is an aircraft engine propeller, the manufacturer of which was the company at the very beginning of its activity. Apparently, the aircraft engine propeller in the logo is in motion.

On the other hand, the BMW logo is similar to the flag of Bavaria, where the company's headquarters are located. Recall that the headquarters is located in Munich, Bavaria.

"sign", "symbol" - many have heard these words and actively use them in their speech. But at the same time, few people know their correct meaning, and in what cases it would be appropriate to use these words. What is an emblem and sign? Why is a logo image called a sign? How to understand the customer and do exactly what is needed? In this article we will analyze the meaning of the word "emblem" and its correct use. We will also look at the definition of the above terms.

What does the word "emblem" mean?

Translated from ancient Greek, this word means "convex decoration, insert." The Great Soviet Encyclopedia gives the following answer to the question "what is an emblem": a conditional representation of an abstract concept or idea using graphic tools. Sometimes it can act as an allegory. For example, the image of a dove is the emblem of the pacifist movement. In other words, this is an image of a symbolic nature. According to the Modern Economic Dictionary, the answer to the question "what is an emblem" is an indirect indication of the content of the concept, and not a direct image.

These definitions can be applied to the concept of "graphic sign". However, this term in everyday life is mixed with the concepts of "branded" and in some cases even with the term "trademark". Sometimes it uses various variations of this particular term, but what is meant by this is already evident from the result of the work, which does not always satisfy the customer. It turns out what the client and performer are saying different languages. Therefore, we will clarify and define other concepts used in the environment of graphic designers.

This is an original image, inscription, conveying the full or abbreviated name of the company, products or services that are the core activities of this company. Designed to attract the attention of potential buyers or customers. Based on this, we can conclude that the logo is a kind of indivisible combination of letters. It can be either a company written in a certain font, a calligraphic inscription, a monogram or a monogram. Therefore, it cannot be called a logo trademark or sign. However, many designers have such a sin behind them and carry it to the masses. Therefore, consider the concept of "sign".

Definition of the term "sign"

This broad term often means a material object that has a certain meaning, acts as an indication, representation or designation of another object (action, event, and so on). In other words, a sign is a way of transmitting specific information. For example, road signs are a kind of sign for the driver, carrying information about behavior on the road. For a graphic designer, this concept is too rough and conditional. Because this term can mean anything.

It is also worth noting that not only a service, product or company is marked with an iconic image, but also geographical objects, events, a specific person, character, and much more. Therefore, the use of such a broad term significantly complicates communication and understanding between the designer and the end user or customer.

Conclusion

It turns out that we have two concepts that denote two different entities: "logo" and "emblem". The first if and can cause bewilderment in a person not connected with the design environment, but its meaning is easy to explain and convey the essence. And what is an emblem, in principle, is accessible and understandable to everyone. Therefore, without much difficulty it will be perceived by the client.

Choosing the right name and emblem in the automotive business is one of the most important tasks. Throughout the history of the automotive industry, a huge number of car brands have appeared in the world - there are at least a thousand of them; at the same time, no more than a hundred names are heard by motorists. Without knowledge of the emblems, it is not easy to understand such a variety. Each manufacturer tries to reflect the unique features of the product in its logo, while it is easy to see in the total mass of symbols. general principles. What do emblems of famous car brands look like and what do they mean? How were common car names born?

This Japanese brand appeared quite recently - in 1986. The Honda division has chosen as its symbol the image of a caliper in a circle. This tool is designed to emphasize the constant Japanese precision in the creation of cars - at first glance it should be clear that the car has no flaws. This can be seen in the name - Acura is consonant with English word accuracy - accuracy, accuracy.
In addition, the logo resembles the first letter of the brand name and a somewhat modified first letter of the parent company name - H. The drawing is very simple, which is due to the difficulty of selecting a unique image at the end of the 20th century, but it has many possible meanings.

Alfa Romeo

The Italian company took part of its logo from the coat of arms of its hometown, Milan. The left half of the round icon is a red cross on a white background. The right half - a green snake eating a man - is the coat of arms of the Italian Visconti dynasty, which ruled the country in the Middle Ages.

Aston Martin

The modern Aston Martin logo appeared in 1927. It represents open eagle wings - a symbol of speed and pride. This choice of emblem is connected with the fact that the company was going to produce fast sports cars. Because of this, the old badge - the intertwined letters A and M - were replaced with a stylized image of a bird.

Even a person who is far from the automotive world recognizes four rings at a glance, the symbol of the German company Audi. Closed circles represent the merger of the founding companies in 1932: Audi, Horch, Wanderer and Dampf Kraft Wagen. The last three disappeared after the war, while Audi rose from the ashes in 1965 and borrowed the old logo.

There are three variations of the Bentley winged logo: the letter B on a green background is for sports cars, on a red background for luxury cars, and the black background is a symbol of power. Eagle wings, borrowed by the Italians, mean, like Aston Martin, speed and majesty.

A circle with blue and white sectors in a black ring with the letters BMW is known to everyone no less than the rings of Audi. The meaning of the symbol is twofold: on the one hand, the circle resembles the rotating propeller of an aircraft - this is reminiscent of both speed and the history of BMW, associated with the production of aircraft engines. On the other hand, white and blue colors are a tribute to the flag of Bavaria, where the company is located. In general, the logo has hardly changed since its inception in 1920 - only the font of the letters changed in the middle of the 20th century.

Brilliance

Brilliance translated from English means brilliance, brightness. It is these machines that the Chinese company produces, despite their low cost. The brand logo is very simple - it means the same thing, only in the form of Chinese characters.

The red oval of the emblem is bordered with pearls - it immediately becomes clear that this is due to the eliteness of the cars produced by the company. The name of the company is the surname of its founder, Ettore Bugatti.

Buick is a division of the American company General Motors, founded by the Scots. Like representatives of other proud British families, David Buick, the founder of Buick, had his family crest - three shields in red, white and blue - which was taken as the logo of the car brand.

In the BYD logo, the purest plagiarism from BMW is visible to the naked eye. The emblem is noticeably simplified - there is no volume, the circle is divided into only two parts. History has nothing to do with this, of course. The distortion of the popular brand did not affect the popularity of the Chinese company in any way - its cars are among the most common in Europe.

Cadillac

American Cadillac cars are known around the world as elite vehicles. Cadillacs are produced in Detroit, the industrial capital of the United States. This city was founded in 1701 by the Frenchman Antoine de la Mothe Cadillac, whose family coat of arms was taken as the emblem of the automobile brand.

Chery is not a misspelling of the word "cherry" (cherry), as one might think; The company name is a Chinese word meaning "prosperity". The logo is again dual. You can see two letters C surrounding the letter A - this is an abbreviation of the full name of the corporation, Chery Automobile Corporation. If you look closely, clasped hands become visible, symbolizing strength and strength. Another option - the letter A in the center of the logo means a road that goes into the distance.

Chevrolet

With the name of the brand, everything is simple - it was named after the French racer Louis Chevrolet, who agreed to use his name in the name of an American corporation in 1911.
The meaning of the logo of the General Motors division is more difficult to determine. There are several versions. According to official history, the golden cross symbolizes a bow tie, associated with wealth, high society. It is also rumored that the founder of the company, William Durant, saw a similar cross on the wallpaper in the hotel. Another opinion expressed by his wife is that Durant adapted someone else's logo he liked, which he saw in the morning paper.

Chrysler

Chrysler has a very standard badge for elite cars in the form of wings, symbolizing speed, dynamism. The name of the company is the surname of its founder, Walter Chrysler, one of the iconic figures in the automotive world. He created a company that brought together many well-known brands of cars, and became vice president of General Motors. Chrysler enjoyed the greatest popularity at the beginning of the 20th century - one of the most famous skyscrapers in New York, the Chrysler Building, was even built for the company. Today, the company has somewhat lost ground and produces family cars, being a division of the Fiat plant.

The two inverted Vs are symbols quite common in heraldry. But in this case, the emblem has a special historical meaning. The founder of the company, Andre Citroen, began his career in a workshop that produced parts for steam locomotives. Soon he began the production of gears, a schematic representation of which was used as the logo of an automobile company founded by an engineer.

Dacia is one of the most ancient names on our list. Dacia in ancient times was called the territory on which Romania is located today. The Romanian car factory borrowed this name from the ancient Romans, who called the lands of the Dacian tribes Dacia. This people worshiped animal totems - the wolf and the dragon, and their warriors wore scaly armor. The scale also became the emblem of the car, also resembling an inverted D. The silver shade was chosen in honor of the parent company, Renault.

According to the main version, the Koreans chose a sea shell as the Daewoo logo. However, the version that the car icon symbolizes the opened lily flower fits better with the name of the company, which is translated from Korean as “great universe”. Lily has always been associated with purity, majesty, beauty.

Daihatsu

The company badge is an elongated initial letter of the brand name, resembling a bullet - a symbol of speed. You can also see the wing of an airplane in this figure. In general, elongation is associated with acceleration as well as compactness.
The name is more difficult to understand, since it is associated with the peculiarities of the Japanese language. The company is located in Osaka, which is reflected in the name, which consists of two hieroglyphs - give and hatsu. The first is taken from the name of the city, and the second - from the phrase "car production". Thus, literally, Daihatsu can be adapted into Russian, like the banal "Osaka Automobile Plant".

Dodge is known for its massively powerful muscle cars. It is not surprising that the head of a mountain goat with huge horns was chosen as the emblem of the brand. However, in 2010, the logo was changed - now it is a simple name of the company founded by the Dodge brothers in 1900, decorated with red slanted lines. Because red goes faster.

FAW stands for "First Automobile Corporation". It can be seen that the Chinese did not particularly bother not only with the name, but also with the logo - it shows the number 1. Eagle wings are also called upon to represent the company as a leader - like a bird, FAW spreads its huge wings and shows its superiority.

In the case of Ferrari, the associative series when looking at the emblem is simple: stallion - gallop - speed - racing cars. So? And here it is not. The horse on the logo does not mean that at all.
Enzo Ferrari, the founder of the company, was a fan, so to speak, of the military pilot of the First World War, Francesco Baraka. He was an ace, and, like all professionals in his field, he had his own identification mark - a black horse painted on the body of the aircraft. Ferrari depicted this horse on the logo of his car, taking it as a background yellow associated with Enzo's hometown of Modena. The top of the emblem is decorated with the stripes of the Italian flag.

The Fiat brand name is an acronym for the location of the factory. The Italian automobile factory of the city of Turin - this is how it is deciphered and translated into Russian. It was decided in 1901 to shorten the name to fit it on the emblem. The shape of the logo has changed constantly over the last century. Today, the badge is made in the spirit of previous versions - a round chrome frame with a crimson rounded trapezoid in the center. Pride in its history distinguishes this Italian company.

The Ford emblem is one of the simplest ones on our list. The surname of the founding father of the company and the legislator of the automotive industry as a whole is written in a beautiful font and inscribed in a blue oval. Minimalistic, practical, impossible not to recognize - the perfect option.

The Polish car plant took a simple path and took its abbreviation as its name. Until 2010, the plant produced cars under the Daewoo brand, but in recent years it has acquired its own production line.
The emblem of the company is simple and elegant - in the center of the white letter O on a red background, the letters F and S have merged. Red is a symbol of power, challenge.

The Chinese firm Geely has not failed to associate itself with majesty. The white element of the emblem can be associated with a bird's wing, but still it means a mountain (perhaps Everest itself) against a piercingly clear sky. The name of the company is translated from Chinese as "happiness".

Again, an abbreviation. Behind the three simple letters is not someone there, but General Motors - the largest automotive corporation not only in the United States, but until 2008 throughout the world. The company was created by the ambitious Grabowski brothers, who started with the creation of one truck, and united the small automobile factories of the whole state of Michigan under a single umbrella.

Great Wall

"Great Wall" - by the name it immediately becomes clear where this brand of cars comes from. The logo is a schematic representation of the battlements of that same great wall. The emblem has been used since 2007 and is designed to remind of patriotism combined with majesty and unshakable grace.

The name of the company is the surname of its founder, Japanese Soichiro Honda. The emblem is a straight letter H. Not to be confused with an oblique H - this is Hyundai!

Hummer cars are no longer produced - since 2010 the conveyor has stopped working. But it will take a long time to meet them. The name of the brand is the abbreviation HMMWV adapted for better harmony - a multi-purpose wheeled vehicle of increased mobility, model 998. It is immediately clear that the vehicle is of military origin - it is, Hummers are widely used by the US Army in ground operations. For civilians, they became available in 1979. The emblem of the car is just the name of the brand; you can't expect anything more stylish from the military.

Hyundai, Hyundai, Hyundai - as soon as these cars are not called. In fact, the Korean word Hyundai is read as "handei". The company embodies the whole spirit South Korea- the desire for modernity, high technology, and its name is translated that way - "new time". The emblem is a graceful slanted letter H. It is similar to the Russian And because it is supposed to symbolize a handshake, which in the view of the Koreans looks exactly like that.

Infiniti

Infiniti is infinity, into which the road depicted on the brand logo goes. From the original version - the familiar sign of infinity in the form of an inverted figure eight, it was decided to abandon. And in vain - so the emblem would be more unique; the road going beyond the horizon is found in at least three more brands, as we have already seen.

Isuzu is an ancient company, even by the standards of the automotive industry, founded in 1889. The construction of cars began only in 1916, when diesel engines began to be used in cars. The company received its modern name in 1934 - it is named after the Japanese Isuzu River. The emblem resembles the letter I, growing up, just like the relentlessly expanding company.

When Jaguar Cars was founded in Britain, there were obviously no issues with the choice of logo. The stylized wild cat, symbolizing grace, speed, elegance, was created by the artist Gordon Crosby. The jaguar-shaped badge, however, is rare for safety reasons, but the brand name can be found on the hood of any Jaguar.

The Jeep emblem is simple - it represents the name of the company, made in the most unremarkable style. But the name is very interesting, at least in that it has become a household name. Initially, this word was simply consonant with the abbreviation GP - general purpose machine (general purpose).

The KIA emblem is an abbreviation on a cherry background in a chrome oval edging. This shape is a symbol of the globe, which speaks of the company's goals to become a leader in the global automotive market. And the name speaks of this - it stands for in translation as "to go out into the world from Asia."

Koenigsegg

Probably, few have met Swedish Koenigsegg cars on Russian roads. The plant produces sports cars in small quantities, exclusively on order in exclusive versions. The company is young, founded in 1994 by Christian von Koenigsegg, who used his family coat of arms in the company logo - gold and orange diamonds with a blue border.

Lamborghini

Lamborghini is a division of Audi AG, which in turn is part of the Volkswagen group. The company is engaged in the production of elite supercars, which everyone dreams of, but has only seen a couple of times in real life.
The name is the surname of Ferruccio Lamborghini, who became a car manufacturer, starting with the creation of tractors. The bull on the emblem is easy to associate with this story - tractors just replaced these strong animals. In addition, Taurus is the constellation under which the founder of the company was born. Lamborghini's passion for bulls is also emphasized by the names of the lineup - Diablo, Murcielago, Gallardo and other famous supercars are named after bulls participating in bullfights.

Land Rover

The legendary SUVs Land Rover and Range Rover are the brainchild of the British car manufacturer, a division of the American company Ford. The name speaks for itself: land - earth and rover - all-terrain vehicle. The last word is also associated with moon rovers, rovers and other "moves" - it becomes clear that any land will submit to the owner of the car.
The logo of the brand is simple - the name on a dark green background in a silver edging in the shape of an oval, which also evokes associations with the land, rough terrain, through which the Land Rover can easily pass.

Lexus is a subsidiary of Toyota that produces premium cars. The name was not chosen by chance - it is consonant with the English luxury - luxury, luxury. A truly luxurious car does not need an overly frilly emblem - it is a flattened letter L inscribed in a circle. Elegance in every line - hallmark these cars.

The Chinese company Lifan produces a wide range of Vehicle– from light scooters to huge buses. On our roads, however, you can only meet cars.
The name of the company is translated from Chinese as "to go with full sail." It is logical that the emblem also depicts sails - three pieces of blue. It is ironic that sailboats actually travel at the speed of a walking person.

Lincoln brand cars are very prestigious, and the goal of the founders of the company was recognition all over the world. The emblem of the brand says exactly this - it is a stylized compass with arrows pointing in all 4 directions. The firm is part of the Ford plant and is named after Abraham Lincoln, the American president for whom the founder cast his first vote.

Maserati

The premium sports car company was founded by the Maserati brothers. The logo is based on the coat of arms of their hometown, Bologna, which is red and blue. The trident of Neptune is taken in honor of the statue of this god in the central square of the city.

The full face of a flying bird with spread wings is an obvious symbol of speed and freedom. In the Mazda logo, you can also see an open flower. Perhaps the smooth and flexible letter M is taken from the coat of arms of Hiroshima. However, it is actually just a stylized first letter of a Japanese company name.

German Wilhelm Maybach founded a luxury car company in 1909 and named it after himself. Initially, the machines were made to order, each of them was unique, but today no company can survive without mass production.
The two intertwined letters M in the logo are both the names of Wilhelm Maybach and his son Karl, and the abbreviation for Maybach Manufactory (yes, Maybach cars were originally assembled by hand).

mercedes benz

Mercedes produces almost all types of ground vehicles - trucks, buses, premium cars. The company is named after the daughter of an Austrian industrial magnate who ordered 10 cars from its founders (at that time a fabulous amount) with the condition that the cars would bear this name.
The logo in the form of a three-pointed star commemorates the three founders of the company - Gottlieb Daimler, Wilhelm Maybach and Karl Benz, whose productions were merged into a single corporation. In addition, the star symbolizes the presence of Mercedes products in all three areas - on land, in the sky and at sea - since the company's predecessor, Daimler, originally produced engines for aircraft and ships. The emblem was created by Daimler himself.

Mitsubishi

The Mitsubishi logo was created by merging the family crests of the founders of the company - three rhombuses and three oak leaves. The name of the company is translated as "three diamonds", it is the red gems that are reflected on the emblem of cars, which has not changed throughout the history of the company.

Initially, the logo of the Japanese automaker was traditionally Japanese - it was a red rising sun with a blue stripe on which the company name was emblazoned. Today they got rid of such brightness in favor of modernity. Now the Nissan emblem is a silver ring with a chrome strip in the center, on which the word Nissan is written in black letters.

Opel is named after its founder, Adam Opel. What this company did not do - it started with the production of sewing machines, then switched to bicycles. During the war, military trucks rolled off the assembly lines. Today, family minivans and cars come out under the Opel brand.
The Opel badge is a silver lightning bolt inscribed in a ring. The symbolism is not difficult to understand - it means lightning speed, speed.

The Italian corporation Pagani produces such elite cars that even the word “supercar” is too small for them - only hypercars roll off the assembly lines. The company is known for producing the fastest car in the world, the Zonda F. The factory is named after Horatio Pagani, the founder of the company.

The French company at the origins of its existence also did not ignore bicycles; the production of Peugeot cars began later. The company logo has changed many times, but it has always remained the traditional lion, taken from the flag of the French province in which the Peugeot factory was located. Today, the lion is depicted very schematically and with a touch of three-dimensionality.

The Porsche brand logo at first glance resembles the coat of arms of some ancient and proud country. In general, it is - the main part of the emblem is the coat of arms of the state of Baden-Württemberg, in which the sports car manufacturer is located. Specifically, the company is located in Stuttgart, as evidenced by the name of the city in the center of the logo and the symbol of the city in the form of a black horse.

The Renault logo has changed even more often than the Peugeot - for more than a century of history, 12 variants of the emblem have changed. In the beginning, the logo featured the ornate initials of the Renault brothers; at one point, the company switched to the production of tanks, and the formidable war machine found its place on the Renault emblem. Today, the sign is a three-dimensional figure of a silver-colored diamond. It is easy to notice the unreality of its form - by this the logo designer hints that Renault is ready to realize impossible ideas.

Rolls Royce

The company is named after the founders, Frederick Royce and Charles Rolls. Its emblem is minimalistic and ascetic – simple letters R, superimposed on each other and framed by a black rectangle. And don't forget the badge that adorns the hoods of premium cars - a flying woman with her arms thrown back. This woman is a symbol of speed. Both emblems were purchased by BMW, under whose auspices Rolls-Royces are produced today.

The logo of the Swedish company Saab is a crowned red griffin, taken from the family coat of arms of the local count von Skane, the ruler of the province in which the company was founded. Today, the old company does not exist - cars under this brand are produced by the Swedish concern, and the owners of the Saab name do not have the rights to the logo.

What happened to the Saab logo? The mythical winged beast migrated to trucks, the brand of which is named after the same province of Skana.

Seat is a Spanish brand whose logo is made in the form of a cut square letter S. Silver and red colors are mixed in the emblem, which speaks immediately about the status of the cars and inspires the confidence of buyers.

The logo of the Czech company is a green arrow with a huge bird's wing inscribed in a black ring. It is difficult to unravel the artist's idea, but we can say that the arrow symbolizes the speed and swiftness of the flight. The green color may represent the company's commitment to building environmentally friendly vehicles. The eye on the wing is a symbol of a look into the future, the desire to develop and introduce new technologies in the production of cars.

Subaru is a huge Japanese concern that combines six large companies in their heavy industry. The name refers to this - in Japanese it means "gather together." The first cars of the plant were assembled on the basis of Renault.
The logo - six silver stars on a blue background - is an image of the Pleiades constellation, familiar to all Japanese. Six companies - six stars, everything is logical.

Suzuki doesn't just make cars, it's much better known as a manufacturer of motorcycles and ATVs. The company is named after Michio Suzuki, its founder. Its logo has a red Latin letter S, stylized as a Japanese hieroglyph.

Tesla, named after Nikola Tesla, has been mass-producing electric vehicles since 2008. Its emblem looks like a chrome shield with a name printed on it, made in a somewhat futuristic font. An additional symbol is a stylized letter T.

Toyota did not immediately begin to produce cars. Initially, it was the production of looms and sewing machines, which is reflected in the emblem of the company - it symbolizes a thread threaded through the eye of a needle. Here you can see secondary meanings - for example, the driver's hands holding the steering wheel.

Volkswagen

Volkswagen is a German name that literally means "people's car". It is these machines, accessible to the general population, that the German corporation produces, uniting many smaller manufacturers under its name. The brand's logo - intertwined letters V and W in a ring - was created through an open competition, which was won by a Porsche employee. During the reign of Hitler, the letters were intertwined in the form of a swastika - this sign was changed immediately after the defeat of Germany in the war. The company's factories then went to Britain.

The arrow and circle symbolize the shield and spear. It is the sign of Mars, the Roman god of war, the symbol of iron and the emblem of all males. There are many meanings, but it was the second one - the connection with metal - that justified the appearance of this sign on the emblem of the Swedish car brand. At the time of the company's founding, Sweden produced the highest quality steel in the world, and it was with this quality that cars were to be associated. The chromed symbol is intersected by a blue stripe with the Volvo name.

The Gorky Automobile Plant is known for its minibuses and light trucks, as well as the Volga series of passenger cars. Initially, the plant copied American Ford cars, and even in the emblem it was clear - a blue oval was used, and the letter G was a copy of the letter F. A graceful deer supplemented the symbolism of the plant in 1950, and the shape of the shield was taken from the coat of arms of Nizhny Novgorod, where GAZ is located .

In the past, the emblem of the Zaporozhye Automobile Plant depicted a dam, above which was a stylized abbreviation ZAZ. The background was dark red, the image was gold - a performance in the spirit of the flag of the USSR. Today, a chrome oval with the letter Z inscribed in it with smooth features is used as a logo.

The Likhachev plant did not have an emblem for a long time - only in 1944 did the ZIL-114 designer propose a logo that is still used today. It represents the abbreviation ZIL against the background of a rounded rectangle.

IzhAvto

Izhevsk Automobile Plant has not produced cars under its own logo since 2005. Today Lada Granta rolls off its conveyors. But you can still meet the emblem on older cars. It looks very peculiar - the letters I and Zh are formed by narrow ovals, which are inscribed in a black figure.

KAMAZ

Thanks to the Paris-Dakar races, KamAZ trucks are known not only in Russia and the CIS countries, but also in the West. They also recognize the emblem of the Kama Automobile Plant - a galloping horse. The horse is a symbol of great strength and power, and this is what many people associate with KamAZ trucks.

Lada

The leader of the domestic auto industry is AvtoVAZ, or the Volga Automobile Plant. It has a voluminous silver-blue logo, which depicts a floating boat inscribed in an oval ring. The emblem alludes to the location of the plant on the banks of the Volga, which in the past was used by merchant ships. In the outlines of the VAZ symbol, you can also see the first letter of the abbreviation.

About LAZ know, perhaps, only residents of the countries of the former Soviet Union. Lviv buses in the past traveled along the roads of every Soviet city. The Ukrainian Automobile Plant produced cars under a very simple emblem - a bold letter L inscribed in a round ring.

Moskvich

The emblem of this brand of cars, produced at the plant of the same name, which went bankrupt in 2010, has a red color and is a stylized battlements of the Kremlin walls. Both the name and the logo are associated with the capital of Russia.

A masterpiece of military and industrial style - UAZ-469, was decorated with an emblem, which was a bird inscribed in a ring. In 1981, the Ural Automobile Plant acquired a new logo - an image of a live seagull and a pentagon around it. Today, UAZ hoods are marked with a dark green emblem with the plant's abbreviation in Latin letters.

Thus, among car logos, several basic concepts can be distinguished:
the main element most often fits into the ring;
European companies use the coats of arms of their lands;
the main trend is the association of the brand with speed and luxury;
the names of companies most often use the names of their founders.

There are a lot of car emblems in the world, all manufacturers try to reflect their history, philosophy and values ​​in the logo. The symbolism is changing, old companies are disappearing, new manufacturers are ascending the automotive Olympus - how many more interesting emblems will we learn about in the future?

Each machine has its own logo ( emblem) and each has its own story.

Define brand cars you can by the icon and today we will talk about the meaning of the logos of different cars.

Rolls Royc

Figurine of a winged woman – “Spirit of ecstasy”.
The history of creation has a hint of romance. Once upon a time, the sculptor Charles Sykes was commissioned by his friend, a motorsport enthusiast, Lord Montagu to decorate his car with a figurine. Sykes created an exquisite statuette of a woman in flowing clothes, creating the illusion of flight - a kind of nod to Lord Montagu's affair with his secretary. This figure drew the attention of Charles Rolls and Henry Royce. They also decided to order a figurine from Sykes, which could become a standard for decorating all cars of the brand.
Since 1911, Rolls-Royce cars have had a figurine in the form of a “flying girl”, which was officially recognized as a symbol of Rolls-Royce only in 1921 and was included in the cost of the car.

? KODA

The emblem acquired its modern look at Pilsen Skoda: it was there that features were born that, with minimal cosmetic changes, have survived to this day. In 1923, two official versions of the Skoda logo appeared. The first badge was in use for only two years, until 1925. This is an arrow with five feathers and the name of the brand, framed in a circle. The second sign has survived to this day: an arrow with three feathers.

Legends about the meaning and origin of this arrow-shaped logo are very different, and none of them has been officially confirmed. As they say, the author of the idea is the commercial director of Pilsen Skoda Maglich, who meant the sign in the form of an image of either the head of an Indian in a hat with feathers, or a rooster. According to a number of documents, the emblem was the product of a competition held under the supervision of the technical director of Pilsen Skoda, but the name of the designer has not survived to this day. The Skoda company is developing dynamically, and this dynamics will inevitably pass to its mark. In 1994, the Skoda logo debuted in a stylish new color scheme.

The meaning of the Skoda logo

What does the Skoda logo mean? The most reliable answer to this question can be obtained in the brand's brand museum in the Czech town native to the car: a large ring framing the emblem symbolizes the impeccability of production; the wing, which some perceive as a gear, means the manufacturability and innovativeness of products, as well as its prevalence throughout the world; an arrow, or beak, emphasizes the high quality of cars and the direction of production in the future; a small circle (eye) emphasizes the accuracy and consistency of all production processes.

Toyota

The first and most common…
The Toyota emblem symbolizes a thread through the eye of a needle. The fact is that the Japanese company Toyota Automatic Loom Works until 1933 produced weaving machines. A little later, the company switched to the production of cars and the Japanese, as people who respect traditions, did not do anything to change the sign. The Japanese manufacturer also gave the logo a poetic and philosophical meaning. Namely: two intersecting ellipses symbolize the heart of the car and the driver, and the large ellipse that unites them speaks of the prospects and opportunities of the corporation.
There is another version...
The Toyoda company is named after its leader Kiichiro Toyoda and was engaged in the production of looms. In 1935, the company switched to the production of automobiles and was renamed Toyota Motor Corporation, for several reasons for the renaming:

Convenient pronunciation;
the word Toyota, spelled in Japanese, consists of eight strokes, and according to the founders of the company was attractive, because the number 8 in Japan is considered lucky and lucky.

Subaru

Subaru was the first Japanese car company to use a name from its native language.
The name of the company was given by Kenji Kita, president of Fuji Heavy Industries Corporation, in 1954.
The company's name refers to a constellation of six stars, also known by its original Japanese name, mutsuraboshi, in the constellation of Taurus. We know it as the constellation Pleiades. Since Fuji Heavy Industries was formed by the merger of six companies, the Subaru name is intended to symbolize this.
Subaru also translates from Japanese as "unite".

Mercedes-Benz

According to the most common and convincing version, the Mercedes company with a characteristic symbol arose as a result of the merger of two manufacturers - Benz and Daimler. It happened back in 1926, and a three-beam star appeared, surrounded first by a laurel wreath, and later in 1937 by a circle. Daimler-Benz's new venture brought the achievements of both companies to Mercedes vehicles with great success.

The Mercedes-Benz logo, perhaps, is a symbol of the company's confidence in its perfection. The three-pointed star symbolizes the superiority of the company in all areas - on land, in the air, in water.

BMW

BMW's history began with aviation, and the company's logo remains true to its roots. The blue triangles of the BMW logo symbolize the aircraft's propellers in motion, while the white triangles represent the sky peeking out from behind them. In fact, the company played an important role in the Second World War, as it was one of the main suppliers of aircraft engines for German aircraft.

The current BMW logo design is said to have originated from the circular design of an airplane's spinning propeller. The white and blue checker boxes are supposed to be a stylized representation of a white/silver propeller blade rotating against a clear blue sky. The theory is further reinforced with the claim that the image originates in World War I, in which the Bavarian Luftwaffe flew aircraft painted in blue and white. It also reflects BMW's origins as a manufacturer of military aircraft engines during World War I, that BMW started as an aircraft engine manufacturer. According to the company's magazine, “BMW Werkzeitschrift” (1942), the BMW logo appeared when a BMW engineer tested the company's first 320 engines. He marveled at the reflection of the bright disc of the spinning propeller, which looked like the aura of two silver cones.

And udi

"Audi" has an extremely difficult fate. The founder of the company, August Horch, back in 1899 called his first business A. Horch & Cie (Horch is translated from German as "listen"). However, after ten years, August survived from his own company and he was forced to found a new one. At first, he used the old name, Horch, but the former partners took this brand from him through the court.

At first glance, the Audi logo is simple and straightforward, right? But not everything is as simple as it seems. Each of the four rings symbolizes one of the four founding companies of Audi in 1932: DKW, Horch, Wanderer and Audi.

volkswagen

The 'V' in the company's logo is an abbreviation for "volks", which means "the people" in German. ‘W’ is an abbreviation for “wagen”, which means car in translation from German language. That is, the company wanted to show that their car is a car for the people.

The logo was designed by Franz Xavier Reimspiess, a Porsche employee (the man who improved the engine for the Beetle in the 1930s), and was selected after an open competition. The letters "W" and "V" are combined into a monogram. During Nazi Germany, the emblem was stylized as a swastika. After the plant came into the possession of Britain, the logo was inverted, and later the background changed from black to blue. His work was considered the best in the logo competition for VW. Franz was even awarded by paying him a bonus of 100 Reichsmarks (about $400).

Porsche

Porsche is named after the German designer Dr. Ferdinand Porsche, who was the author of many inventions and innovations: in particular, back in 1897 he created a car using solar energy, and in the mid-1930s he created the Volkswagen project, a car that eventually became the most common car in the world. Although Porsche had founded his own design firm as early as 1931, it wasn't until 1948 that his son Ferry began to assign the name to cars under development. Their production began in 1950. The rearing horse on the emblem of the company is borrowed from the coat of arms of the city of Stuttgart, which was founded in the Middle Ages on the site of a stud farm (at the beginning the name was Stuten Garden, “Garden of Mares”): the horns, red and black stripes are borrowed from the coat of arms of the Kingdom of Württemberg, whose capital was Stuttgart. This "combined" coat of arms appeared as a Porsche emblem in 1952.

Peugeot

Peugeot was founded in 1812 when brothers Jean-Pierre and Jean-Frédéric Peugeot converted their "windmill into a steel mill". Their first products were cylindrical rods for watch movements. Later, the Peugeot plant turned into a real family business. Over many decades, they produced a variety of goods: metal parts, machine tools, umbrellas, irons, sewing machines, spoked wheels, and later bicycles. Yes, indeed, we can say that Peugeot's entry into the automotive industry began with bicycles. In the days of bicycles, Peugeot was considered the best bike manufacturer. In 1898, Armand Peugeot began the production of steam cars, and a year later (having met Daimler) he switched to gas internal combustion engines. The lion on the Peugeot logo was copied by jeweler Justin Blazer from the coat of arms of France in 1847 . At the beginning, the logo was used as a sign of the quality of the steel produced, but later, acquiring various forms (but keeping the concept), it gradually switched to cars.

Emile Peugeot and Jules Peugeot - the founders of the company, the fathers of the Peugeot Fr?res company, they made an offer to the jeweler and part-time engraver from the deep province of Franche-Comte Julien Belezer to draw the logo of their new company, which will be a distinctive feature of Peugeot products from competitors.

Oh pel

A well-known German company, founded in 1899, produced bicycles, motorcycles, cars and trucks. Since 1928, its factories have become the property of the American corporation General Motors. In addition to Germany, cars are produced in Belgium, Spain, Poland, Portugal. The logo of the company changed frequently, but in the end the logo was adopted in the form of the letter "O", crossed out by a zigzag of lightning. This is a tribute to the successful Blitz (Lightning) truck, the production of which lasted about 30 years.

Maserati

On December 14, 1914, Alfieri Maserati founded Officine Alfieri Maserati in Bologna. As the basis for the Maserati logo, Mario Maserati (Alfieri and Mario are brothers) took the image of the trident of Neptune, whose sculpture is located in the town square in Bologna.
But if the image of the trident was taken from a sculpture, then the idea itself has a completely different origin.

History of the logo
Once, in the Bologna forest, a wolf attacked Alfieri Maserati with obvious unfriendly intentions. But then a man with a pitchfork in his hands arrived in time to help Alfieri. Thanks to the pitchfork and courage of the man, the wolf was defeated, and Alfieri was saved. The rescuer, in gratitude, became a driver in the Maserati team. And the image of the saving pitchfork was decided to appear on the car logo.

The meaning of car logos - interesting to know updated: February 18, 2017 by: website

Sometimes the graphic image of the emblem is called a logo, this is accepted in cases where the emblem also acts as a trademark registered for profit. Designers design the emblem itself, not the logo of the emblem. The essence of the emblem as a concept is always a certain idea. For example, a simple emblem of the Red Cross shows that people from this organization adhere to a Christian view and help all people, regardless of worldview, religion or skin color.

There are certain rules governing emblems international organizations like the Red Cross. During armed conflicts, the protective emblem must be only red and only on a white background.

During the escalation of any conflict, the Red Cross helps the victims of both warring parties. Some Islamic countries found the international red cross offensive. This is how the emblem of the Red Crescent appeared.

The difference between a logo and a brand name

Often the logo is completely identified with the brand (trade) mark, which is not entirely true. A trade mark is a legally certified and registered mark in the relevant state bodies, to which the owner has exclusive intellectual and other rights.

AT Russian legislation there is no concept of "trademark", but only "trademark", which is understood, among other things, as its graphic image, that is, the logo itself.

The logo is a graphic image of a trademark (from ancient Greek λόγος - word + τύπος - imprint). Usually it is depicted as a stylized image of letters or an ideogram. It would be more correct to say this: "our design firm developed the logo of the company's trademark", - "developed the company's logo." That is, if we summarize in a logo from a brand name, we can say this: a brand (trade) mark is a legal concept, and a logo is more design. Therefore, a lawyer can register a trademark, and a designer can develop a good logo.